Transforming A&B Foundry’s Online Presence
Overview
A&B Foundry, Machining, and Fabrications, a small company specializing in castings, machining, and fabrication for military and defense customers, approached us to revamp their online presence. Despite a solid business and a loyal customer base, their website was outdated, difficult to navigate, and not optimized for mobile devices. Our goal was to enhance their user experience, improve search engine visibility, and increase overall sales.
Challenge
A&B faced several challenges:
- Outdated Design: The website felt cluttered and uninviting. It also was all very basic and uninviting. Design structure was very cluttered all over the place and the site was difficult to navigate
- Low Mobile Optimization: With over 60% of traffic coming from mobile devices, their site was not responsive.
- Poor SEO Performance: Low visibility in search engines meant missed opportunities for organic traffic.
- Limited Engagement: High bounce rates indicated that visitors were not finding what they needed quickly.
Below are screenshots from the old site. You can see a walkthrough of the old website by clicking here
Our Strategy
- User-Centric Design
We initiated a redesign focusing on a clean, modern aesthetic that reflected A&B’s commitment to sustainability and quality manufacturing processes. Key elements included:
- Eco-friendly Color Palette: Soft blues and earthy tones to convey their brand values.
- Intuitive Navigation: Simplified menus and functionality to help users find pages and services easily.
- High-Quality Imagery: Professionally shot images of products and well-crafted graphics to highlight quality and appeal.
- Mobile Optimization
Recognizing the importance of mobile traffic, we implemented a responsive design that ensured a seamless experience across all devices. This included:
- Thumb-Friendly Buttons: Larger call-to-action buttons for easy tapping.
- Fast Load Times: Optimized images and streamlined code to enhance performance.\
- SEO Enhancement
We conducted a comprehensive SEO audit and implemented strategies to boost organic visibility:
- Keyword Optimization: Research-driven keyword integration throughout the site.
- Content Creation: Regular blog posts about the processes and manufacturing industry to position A&B as an industry thought leader.
- Engagement Features
To increase user engagement and retention, we added:
- Email Sign-Up Pop-Up: Encouraging visitors to subscribe for exclusive offers.
- Social Proof Section: Highlighting past performance and partnerships.
- Comprehensive Brand Identity Development
Recognizing the need for cohesive marketing materials, we designed:
- Business Cards: Sleek, eco-friendly cards that featured the new logo and tagline, ensuring consistency across all touchpoints.
- Capabilities Document: A visually appealing PDF outlining their services, mission, and sustainability efforts, perfect for sharing with potential clients and partners.
- Targeted Email Marketing Campaign
To enhance customer engagement, we developed a robust email marketing strategy:
- Segmentation: Created targeted lists based on customer interests and behaviors.
- Engaging Content: Developed visually appealing newsletters featuring product highlights, eco-friendly tips, and exclusive offers.
- A/B Testing: Conducted tests on subject lines and content to optimize open rates and engagement.
Results
- Increased Traffic
Within three months of the launch, A&B experienced a 80% increase in organic traffic.
- Higher Conversion Rates
The streamlined process and improved user experience resulted in a 30% increase in conversion rates. The updated site made the company seem bigger than it is. This was very important for winning government awards since the decision-making process for some of those selection processes is a look at the company website.
- Improved SEO Rankings
A&B climbed to the first page of Google search results for a few target terms. Mainly, A&B gained a 6-point increase in domain authority, significantly enhancing their online visibility. SEO for this business is an ongoing project.
- Enhanced Customer Engagement
Social media engagement increased by 50%, driven by the new content strategy and social media marketing.
- Improved Brand Visibility
The new business cards and capabilities document led to increased networking opportunities and partnerships, with many clients commenting on the professional design.
- Boosted Email Engagement
Our targeted email campaigns achieved an average open rate of 28%, significantly higher than industry standards, resulting in a 40% increase in website traffic from email referrals.
Conclusion
Our collaboration with A&B showcases how a thoughtful digital strategy can transform a business’s online presence. By focusing on user experience, cohesive branding, targeted email campaigns, and engagement, we not only met their goals but exceeded them.
Ready to Transform Your Online Presence?
If you’re looking to elevate your digital marketing strategy and achieve similar results, contact us today! Let’s discuss how we can tailor our services to meet your unique needs and help your business thrive. It only takes 2.6 seconds for a customer to decide whether they want to call you. We want to help you make your company’s digital platform look bigger than it is, until the goal is reached!
